Established in June, 2015, on Jianguo North Road, Wen Coffee’s store front is a mere 13 square meters (1.2 square feet) and is mainly a take-away coffee shop. Every single day since its opening, Wen Coffee has been sticking a daily signature phrase on its take-away cups and has accumulated over 1000 “Wen Phrases” so far. In 2016 and 2017, we’ve even published two books about our Wen Phrases, while we also have over 50,000 followers on our cafe’s Facebook page. The owner, Mr. Wen, often wins awards at latte art competitions and has gradually took on the role as a judge at these events. Not only do we hope to boost people’s energy with our coffee, we also want to provide a different kind of experience and insight with our words.